{"id":3413383,"date":"2025-11-03T13:21:00","date_gmt":"2025-11-03T12:21:00","guid":{"rendered":"https:\/\/stockholmsmassan.se\/?p=3413383"},"modified":"2025-11-10T11:53:41","modified_gmt":"2025-11-10T10:53:41","slug":"stockholmsmassan-looks-ahead-strengthening-its-role-as-the-nordic-regions-leading-exhibition-and-congress-venue","status":"publish","type":"post","link":"https:\/\/stockholmsmassan.se\/en\/nyheter\/stockholmsmassan-looks-ahead-strengthening-its-role-as-the-nordic-regions-leading-exhibition-and-congress-venue\/","title":{"rendered":"Stockholmsm\u00e4ssan looks ahead \u2013 strengthening its role as the Nordic region\u2019s leading exhibition and congress venue"},"content":{"rendered":"

Published on 03-11-2025
\n<\/em><\/p>\n

With a new CEO and strategic direction, Stockholmsm\u00e4ssan is setting its sights on reinforcing its position as the Nordic region\u2019s foremost venue for congresses and exhibitions \u2013 and in doing so, strengthening Stockholm\u2019s role as an important international meeting hub for business and the wider region.<\/strong><\/p>\n

In October, Mats Viker took over as CEO with the mandate to develop Stockholmsm\u00e4ssan in line with key trends shaping the meetings industry \u2013 such as digitalisation, sustainability, and the growing demand for niche and highly personalised experiences. The new strategy also aims to affirm Stockholmsm\u00e4ssan\u2019s place in \u00c4lvsj\u00f6 and to emphasise the company\u2019s importance for both the Stockholm region and its business community.<\/p>\n

Stockholm has established itself as an innovative and creative meeting city, attracting an international audience with its thriving start-up scene, innovation capacity and entrepreneurial spirit. Every year, more than 800,000 visitors come to Stockholmsm\u00e4ssan. Here, people and ideas meet across a wide range of sectors \u2013 from gaming and tech to life science and major international congresses and trade fairs.<\/p>\n

Stockholmsm\u00e4ssan plays a pivotal role as a driving force for both business and tourism. By creating opportunities for knowledge exchange, innovation and new business, the venue contributes to strengthening Stockholm\u2019s position as an attractive destination for world-class meetings.<\/p>\n

\u201cWe want to act as a vibrant accelerator for the Stockholm region. Our role is to collaborate, drive progress and connect companies, organisations and people,\u201d says Anna-Karin Werner, Head of Congresses & Guest Events at Stockholmsm\u00e4ssan.<\/em><\/p><\/blockquote>\n

Remaining in \u00c4lvsj\u00f6 \u2013 at least until 2035<\/strong>
\nIn connection with its new direction, Stockholmsm\u00e4ssan is launching a campaign across the Stockholm region to highlight the fact that the venue will remain in \u00c4lvsj\u00f6 \u2013 continuing operations there at least until 2035.<\/p>\n

\u201cThis provides a valuable window of time to further develop Stockholmsm\u00e4ssan\u2019s long-term operations in line with our newly defined strategy,\u201d says Mats Viker, CEO of Stockholmsm\u00e4ssan.<\/em><\/p><\/blockquote>\n

The campaign focuses on building brand awareness and pride, while emphasising the unique experience and value of visiting Stockholmsm\u00e4ssan as a meeting place and venue. It will reach both local audiences in \u00c4lvsj\u00f6 and the wider Stockholm population.<\/p>\n

_____<\/em><\/p>\n

For more than 50 years, Stockholmsm\u00e4ssan has welcomed visitors from all over the world to \u00c4lvsj\u00f6. Here, people have met, ideas have been born and opportunities have been created. Every year, hundreds of thousands of visitors come to take part in fairs, congresses, concerts, conferences and events of all sizes. Our location is unique, our energy is strong, and our plans for the future are ambitious. We will continue to create unforgettable experiences, inspiring encounters and business that makes a difference. And at least until 2035, we\u2019ll keep doing so \u2013 right here in the heart of \u00c4lvsj\u00f6. See you there!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

With a new CEO and strategic direction, Stockholmsm\u00e4ssan is setting its sights on reinforcing its position as the Nordic region\u2019s foremost venue for congresses and exhibitions \u2013 and in doing so, strengthening Stockholm\u2019s role as an important international meeting hub for business and the wider region.<\/p>\n","protected":false},"author":6,"featured_media":3361797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[141],"tags":[290,545,247,544,535,534,249,194,527],"class_list":["post-3413383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novelty","tag-2025-en","tag-alvsjo-4-ever-en","tag-anna-karin-werner-en","tag-campaign","tag-hospitality-industry","tag-mats-viker-en","tag-stockholm-en","tag-stockholmsmassan-en","tag-the-activities"],"acf":[],"_links":{"self":[{"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/posts\/3413383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/comments?post=3413383"}],"version-history":[{"count":2,"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/posts\/3413383\/revisions"}],"predecessor-version":[{"id":3415266,"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/posts\/3413383\/revisions\/3415266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/media\/3361797"}],"wp:attachment":[{"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/media?parent=3413383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/categories?post=3413383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/tags?post=3413383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}