{"id":3419769,"date":"2025-12-09T10:33:37","date_gmt":"2025-12-09T09:33:37","guid":{"rendered":"https:\/\/stockholmsmassan.se\/?p=3419769"},"modified":"2025-12-09T11:30:53","modified_gmt":"2025-12-09T10:30:53","slug":"stockholmsmassan-sets-its-sights-on-the-future","status":"publish","type":"post","link":"https:\/\/stockholmsmassan.se\/en\/nyheter\/stockholmsmassan-sets-its-sights-on-the-future\/","title":{"rendered":"Stockholmsm\u00e4ssan sets its sights on the future"},"content":{"rendered":"<p><em>Published on 9 December 2025<\/em><\/p>\n<p><strong>On 1 October, Stockholmsm\u00e4ssan presented a new strategic direction, highlighting a stronger focus on the future of meetings. Mats Viker has taken up the role of CEO, with a mandate to strengthen the company\u2019s market position and ensure a balanced economy by 2026.<\/strong><\/p>\n<p>Stockholmsm\u00e4ssan will remain in \u00c4lvsj\u00f6 at least until 2035, and an intensive period of work has taken place during the autumn to lay the foundation for a transformed operation. A new strategy has been developed, positioning Stockholmsm\u00e4ssan as a venue where decision-makers and the business opportunities of tomorrow meet. The focus is on organising in-house exhibitions and events for selected industries, while actively developing the meetings market to attract larger congresses, exhibitions and other events. Necessary efficiencies have been implemented, including a new organisational structure to be launched on 1 January, along with updated processes and ways of working designed to drive innovation, digitalisation and increased commercial clarity.<\/p>\n<p><em> \u201cIt has been an intensive autumn for the organisation. We have carried out substantial transformation work to meet our financial targets while preparing the business for the future. We now have a solid foundation that enables Stockholmsm\u00e4ssan to continue creating value for Stockholm and businesses across Sweden, while remaining relevant in the years ahead,\u201d says Mats Viker, CEO. <\/em><\/p>\n<p>An important part of the new direction is that Stockholmsm\u00e4ssan will now exclusively organise its own exhibitions and events for the business community. As part of this transition, the public fairs are being divested. Consumer fairs will continue to take place at Stockholmsm\u00e4ssan, but under the management of external organisers.<\/p>\n<p><em>\u201cThis is a process that is currently under way, and we hope to be able to provide an update on a new owner for our public fairs shortly. This spring, we look forward to organising Allt f\u00f6r Sj\u00f6n, Nordiska Tr\u00e4dg\u00e5rdar and Nya Antikm\u00e4ssan for the benefit of all our exhibitors and visitors,\u201d concludes Mats Viker. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On 1 October, Stockholmsm\u00e4ssan announced its forward-looking strategic direction, including the appointment of a new CEO and a renewed focus on the future of meetings.<\/p>\n","protected":false},"author":6,"featured_media":3419772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[141],"tags":[290,528,461,554,535,553,534,249,194,555,527,556,557],"class_list":["post-3419769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novelty","tag-2025-en","tag-changes","tag-future","tag-going-forward","tag-hospitality-industry","tag-initiative","tag-mats-viker-en","tag-stockholm-en","tag-stockholmsmassan-en","tag-strategy","tag-the-activities","tag-the-business-community","tag-the-meeting-industry"],"acf":[],"_links":{"self":[{"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/posts\/3419769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/comments?post=3419769"}],"version-history":[{"count":4,"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/posts\/3419769\/revisions"}],"predecessor-version":[{"id":3419777,"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/posts\/3419769\/revisions\/3419777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/media\/3419772"}],"wp:attachment":[{"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/media?parent=3419769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/categories?post=3419769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/tags?post=3419769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}