{"id":3421398,"date":"2025-12-17T11:45:18","date_gmt":"2025-12-17T10:45:18","guid":{"rendered":"https:\/\/stockholmsmassan.se\/?p=3421398"},"modified":"2025-12-19T08:53:59","modified_gmt":"2025-12-19T07:53:59","slug":"new-organiser-of-public-fairs-at-stockholmsmassan","status":"publish","type":"post","link":"https:\/\/stockholmsmassan.se\/en\/nyheter\/new-organiser-of-public-fairs-at-stockholmsmassan\/","title":{"rendered":"New Organiser of Public Fairs at Stockholmsm\u00e4ssan"},"content":{"rendered":"<p><em>Published 17 December, 2025<\/em><\/p>\n<p><strong>On 1 October, Stockholmsm\u00e4ssan announced a new strategic direction: to strengthen its position as the Nordic region\u2019s leading meeting venue and reinforce Stockholm\u2019s role as a global hub for meetings and events. The new focus is on business meetings, and as a result, public fairs will no longer be organised in-house. Therefore, the company has sought another organiser to take over these fairs, with the aim of continuing to host them at Stockholmsm\u00e4ssan. It is now confirmed that Numera M\u00e4ssor will acquire the portfolio and become the new organiser. <\/strong><\/p>\n<p>Numera M\u00e4ssor is a leading organiser of public consumer fairs, held at several locations across Sweden. Established in 1996, the company has extensive experience in organising fairs across a wide range of sectors, including home &amp; living, gardening, antiques, and food &amp; beverages. For many years, Numera M\u00e4ssor has successfully organised Sy &amp; Hantverksfestivalen and Seniorfestivalen at Stockholmsm\u00e4ssan.<\/p>\n<blockquote><p>\u201cI am delighted to welcome Numera M\u00e4ssor to Stockholmsm\u00e4ssan as the organiser of our public consumer fairs. Our portfolios complement each other well, and the company is an experienced and well-established player in the industry. Numera M\u00e4ssor has the ability to take these fairs to new heights, and I look forward to a long-term and rewarding collaboration here at our venue,\u201d says Mats Viker, CEO of Stockholmsm\u00e4ssan.<\/p><\/blockquote>\n<blockquote><p>\u201cFor me and the entire team at Numera M\u00e4ssor, this is a significant milestone. With this acquisition, we take a major step into the future, doubling our operations and establish Numera M\u00e4ssor as Sweden\u2019s largest private organiser of consumer fairs \u2013 all while celebrating our 30th anniversary. I am thrilled to continue developing these fairs at Stockholmsm\u00e4ssan and to contribute to creating new experiences for the benefit of all exhibitors and visitors,\u201d says Ulf Ottosson, CEO and principal owner of Numera M\u00e4ssor.<\/p><\/blockquote>\n<p><em>The handover will encompass the following fairs: Allt f\u00f6r H\u00e4lsan, Allt f\u00f6r Sj\u00f6n, Hem &amp; Villam\u00e4ssan, Nya Antikm\u00e4ssan, Tr\u00e4dg\u00e5rdsm\u00e4ssan Nordiska Tr\u00e4dg\u00e5rdar, Sthlm Food &amp; Wine, Bak &amp; Chokladfestivalen, and Vinordic Wine Challenge.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On 1 October, Stockholmsm\u00e4ssan announced a new strategic direction: with a focus on business meetings. The company has therefore sought another organiser to take over the consumer exhibitions. It is now confirmed that Numera M\u00e4ssor will acquire the portfolio and become the new organiser.<\/p>\n","protected":false},"author":6,"featured_media":3421397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[141],"tags":[290,292,528,461,554,535,553,534,561,562,249,194,527,556,557],"class_list":["post-3421398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novelty","tag-2025-en","tag-b2c-en","tag-changes","tag-future","tag-going-forward","tag-hospitality-industry","tag-initiative","tag-mats-viker-en","tag-numera-massor","tag-public-consumer-fairs","tag-stockholm-en","tag-stockholmsmassan-en","tag-the-activities","tag-the-business-community","tag-the-meeting-industry"],"acf":[],"_links":{"self":[{"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/posts\/3421398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/comments?post=3421398"}],"version-history":[{"count":4,"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/posts\/3421398\/revisions"}],"predecessor-version":[{"id":3421476,"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/posts\/3421398\/revisions\/3421476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/media\/3421397"}],"wp:attachment":[{"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/media?parent=3421398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/categories?post=3421398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stockholmsmassan.se\/en\/wp-json\/wp\/v2\/tags?post=3421398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}