DreamHack at Stockholmsmässan
In November 2024 and 2025, Stockholmsmässan was transformed into a vibrant hub for gaming, music and live-streamed esports as one of the world’s largest digital festivals took over the venue. An unforgettable experience filled with energy, innovation and community, where every detail – from production to logistics – worked seamlessly together.
A World-Class Experience
International reach
52,000 visitors from 59 countries gathered in Stockholm, creating a global meeting place for gaming and esports.
A complete production
Esports, stage, audience and live production came together in one cohesive experience on a single site.
The right conditions from the start
A central location, excellent transport links and flexible spaces created the conditions for a large-scale event.
MEASURABLE IMPACT
The event generated over SEK 81 million in tourism revenue and strengthened Stockholm’s position as an international meeting destination.
A strategic choice of venue
Choosing Stockholmsmässan as the venue was a deliberate decision. With 70,000 sqm of flexible space, excellent transport connections and extensive experience of large-scale international events, the right conditions were in place from the very start.
After more than twenty years in Jönköping, DreamHack came to Stockholm for the first time. The festival set a new European record and has since become an established part of the city’s event calendar.
With a strong international audience, the event positioned Stockholm as a global hub for gaming and digital culture.
A complete experience for gaming culture
DreamHack brings together the entire gaming culture in one event.
Esports, cosplay, creators and music came together in a dynamic whole, where audience and content were created in real time.
Impact for Stockholm
DreamHack delivers impact beyond the on-site experience.
According to estimates from the Stockholm Chamber of Commerce, the festival generated over SEK 81 million in tourism revenue.
The event strengthens Stockholm as an international meeting place, supports the visitor economy and fosters cultural exchange within gaming and tech.
A flexible arena for large-scale productions
The event demonstrates the strength of Stockholmsmässan’s offering.
Stage, audience and production were brought together in one space, supported by technical solutions and flows that created a seamless overall experience.
Thanks to careful planning and strong collaboration, DreamHack Stockholm has become an established fixture in the city’s event calendar.
All signs point to continued growth in the Swedish capital in the years ahead.
Working at Stockholmsmässan made me feel at home again. Nothing was too difficult or impossible for the team to handle. Truly world-class service.
William Conte, Senior Event Manager, DreamHack
More references
NOCCO Games
In February 2026, the competition NOCCO Games was recorded at Stockholmsmässan. A production where competition, live experience and content came together in one integrated format.
Fashion photography - East Coast Customs
In the fall of 2025, a photo shoot was carried out in Stockholmsmässan’s flexible event premises by the fashion brand Östkust Customs.
