Published on 9 December 2025
On 1 October, Stockholmsmässan presented a new strategic direction, highlighting a stronger focus on the future of meetings. Mats Viker has taken up the role of CEO, with a mandate to strengthen the company’s market position and ensure a balanced economy by 2026.
Stockholmsmässan will remain in Älvsjö at least until 2035, and an intensive period of work has taken place during the autumn to lay the foundation for a transformed operation. A new strategy has been developed, positioning Stockholmsmässan as a venue where decision-makers and the business opportunities of tomorrow meet. The focus is on organising in-house exhibitions and events for selected industries, while actively developing the meetings market to attract larger congresses, exhibitions and other events. Necessary efficiencies have been implemented, including a new organisational structure to be launched on 1 January, along with updated processes and ways of working designed to drive innovation, digitalisation and increased commercial clarity.
“It has been an intensive autumn for the organisation. We have carried out substantial transformation work to meet our financial targets while preparing the business for the future. We now have a solid foundation that enables Stockholmsmässan to continue creating value for Stockholm and businesses across Sweden, while remaining relevant in the years ahead,” says Mats Viker, CEO.
An important part of the new direction is that Stockholmsmässan will now exclusively organise its own exhibitions and events for the business community. As part of this transition, the public fairs are being divested. Consumer fairs will continue to take place at Stockholmsmässan, but under the management of external organisers.
“This is a process that is currently under way, and we hope to be able to provide an update on a new owner for our public fairs shortly. This spring, we look forward to organising Allt för Sjön, Nordiska Trädgårdar and Nya Antikmässan for the benefit of all our exhibitors and visitors,” concludes Mats Viker.
