Published on 2025-03-06
On dry land, Allt för sjön is the obvious meeting place for everyone who loves water! Kick-start the boating season with inspiration, joy and community. Dive into the latest trends in the boating world, meet passionate experts and enjoy the vibrant atmosphere of the fair. With hundreds of exhibitors and thousands of visitors, the show is a celebration of boating – packed with news, activities and unique encounters for beginners and enthusiasts alike. Plan your visit today and let yourself be seduced by all that the lake and archipelago have to offer!
A BOAT FAIR WITH A LONG HISTORY
Since the early 1900s, Allt för sjön has evolved from the world’s first boat show to being held at Stockholmsmässan since the 1970s. The fair has its roots in the 1920s when the Royal Motor Boat Club (KMK) revived the exhibition to awaken interest in motorboats as pleasure craft. Under the name Allt för sjön, coined in the 1930s, the fair has continued to be an obvious meeting place for everyone who loves the sea. Since the 1970s and the move to Stockholmsmässan, the event has grown to become the Nordic region’s largest fair for boating and archipelago culture.
BOATS, INSPIRATION AND FUTURE
At this year’s fair, we explore innovations, recycling, re-fitting, and smart technology to create a boating life that both inspires
and protects the environment. With a new female perspective, we celebrate the winds of change and highlight women who show that life at sea is for everyone. At the same time, we strengthen the sailing area, fill the hall with everything from family boats to classics, and make a big effort to spark interest in sailing. Here, passion and optimism for the future meet in a fair for everyone!
EXPERIENCES FOR ALL AGES
The show offers something for all ages and levels – from professionals and enthusiasts to beginners and families looking to discover the joys of boating. Children under 15 go free, and there are plenty of activities to inspire the next generation of boaters. Whether you’re looking for your dream boat, want to immerse yourself in the latest trends or just want to soak up the atmosphere, All for the Sea invites you to two weekends of summer. Come and be inspired, network and discover the endless possibilities of marine life!
See you at Stockholmsmässan at Allt för sjön on March 6-9 and March 13-16!
Browse the magazine here!
Read more about Allt för sjön
The supplement is produced in collaboration with Newsfactory and is designed and produced by Stockholmsmässan’s in-house department. In 24 pages, the supplement highlights all the fairs this spring. It will be sent out to DN’s 400,000 readers, of which 150,000 are printed copies.
